Virgin Mobile Oz will Trade-in Unused Data

Unused Data can be useful
Virgin Mobile Australia's "Uncarrier-like" unused data auction
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Unused data will be used as the ante in the online auction

Plenty of mobile device users don’t come close using all their monthly data, just ask my Mom who looks at that 90% unused data stats almost every month.  This can be a major frustration for folks who feel they are paying for something they aren’t using – unused data.  Virgin Mobile down-under have come up with a unique idea to give a little bit of hope back to those ultra-light users.  …

Other people like my teenagers, know how to keep track of their unused data and then they get into a frenzy of downloading at the end of the month, trying to use up all their excess mobile data before it goes to waste.  Virgin Mobile Australia found are running an auction with unused data as the currency.

Virgin Mobile currently offers a rollover plan for unused data, unlike other Australian Telcos. Now they’re taking this to the next level by allowing customers to bid their built-up unused data on 30 different lots on a month-long online auction, to be run on their Facebook page.

From today until May 15, Virgin will list one item per day on their Facebook page, and customers will be given the option to bid on it using the mobile data that they have built up on their accounts. It all goes down between 7pm and 8pm.

To bid, all you need to do is show how much unused data you have left over on your last bill, and at the end of each auction whoever has bid the most wins the item. The centerpiece item is a week’s vacation on Wadigi Island in Fiji, valued at up to $43,000 – not a bad deal for a few gigabytes of unused data. Hectic, really. New phones, drones, concert tickets and mini motorbikes will also be up for grabs.

Virgin have been more than happy to remind customers that they’re the only mobile provider in the country to offer data rollover on post-paid plans. “Terabytes upon terabytes of unused mobile data are being taken back from consumers every month by other Telcos,” said Philippa Durant, Virgin Mobile Australia’s head of marketing.

“At Virgin Mobile we don’t think it’s fair that something they’ve paid for is snatched away – they should get a second chance to use it and what better way than through a unique auction that offers the opportunity to live like Sir Richard Branson on your own private island.”

How do you win in these auctions?!? It comes down to being lucky and getting in first is important. If you can be early even with little data left-over, you have a chance. At the end of each Daily Auction after review, the first valid entrant to submit the highest valid Bid in each Daily Auction (the highest Bid will be the one with the largest amount of remaining data (in GB or MB) at the end of the billing cycle.

I can hear the people at the back of the room whining that this is just a marketing stunt.  Others would call it create customer engagement.  Looks like Virgin have taken to reading T-Mobile USA’s playbook.  Figure out what really peeves your customers off and give them something for free that won’t cost you any money.  Still think its “just a marketing stunt”.

Unused Data jelly beansThis one would be my favorite! Friday, 22 April 2016: 12-month supply of jelly beans, awarded as 12×1.8kg jars delivered in one bulk delivery, valued at $500

More Here [techly] and [VirginFB]

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