Verizon cuts prices to match AT&T

jonathon@pricingdataplans.com

Verizon cuts prices to match AT&T: 4 lines with 10 GB now costs $160

  • Verizon now matches AT&T’s pricing for the high-end plans, though still remains at a premium verizon logofor lower data allotment plans
  • The result exactly matches the pricing AT&T Mobility launched in February–four smartphones sharing 10 GB of data for $160. AT&T has been heavily advertising the plan since it launched in February, and Verizon is likely moving to stymie AT&T’s momentum with the offering.
  • Verizon’s pricing changes are just the latest in a long line of pricing tweaks that carriers have enacted since T-Mobile US last year overhauled its pricing options to separate the cost of its handsets and its service plans. That action has dramatically increased the number of customers signing up for T-Mobile service during the past few quarters.

More Here… [FierceWireless] 

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