T-Mobile USA has done it again. The latest Uncarrier move, #UncarrierX, has unveiled to the world Binge On. Binge On is a service that will offer customers’ zero-rated video from 24 streaming video providers, very similar to the operator’s Music Freedom did for streaming music. According to T-Mobile’s website:
Starting November 15th, Simple Choice users on a qualifying plan are FREE to stream unlimited video on your favorite services like Netflix, HBO NOW, Hulu, and many more without using a drop of your data. Nothing to configure – all automatically applied to your plan. Streamers, go ahead and Binge On
The list of currently supported streaming providers:
- Netflix, HBO NOW, HBO GO, Hulu, Sling TV, Sling Box, ESPN, Showtime, Starz, Movieplex, Encore, T-Mobile TV, Vevo, Vessel, Univision Deportes, Major League Baseball, Go90, DirecTV, Fox Sports, Fox Sports GO, NBC Sports, Crackle, VUDU & Ustream
If you are anything like me you’re asking yourself “what’s the catch?” Well firstly Binge On is only available if you have a 3Gb plan or higher – not really a problem in my book. The other issue is that Binge On is optimizing the streaming video flows at 480p. I assume they have some new video optimization technology within their network that will selectively optimize streaming video for eligible customers. Again this shouldn’t be a major issue for most smartphone users.
The Binge On move once again demonstrates T-Mobile’s aggressive market stance and its ability and desire to shake up the Telecoms space. Binge On will undoubtedly cause other US operators to somehow follow suit and other regional operators will surely pick up on the move too – just like Music Freedom and the Data Stash. The fact that they have included Verizon’s Go90 in the mix is pure genius, bordering on “chutzpah”.
There may be some ramifications from the Net Neutrality folks, we’ll have to wait and see.