After being caught red-handed throttling customer data, the promised Netflix Bill shock tool has come to save the day.
The New Netflix Bill shock feature lets customer take control of data usage while streaming on the go. Sounds great but since they have been kicking the Telcos for so long on this issue, it’s hard to get excited when they could have done this ages ago. Here’s what Netflix has to say on their blog (here) by Eddy Wu, Director of Product Innovation at Netflix
The default setting will enable you to stream about 3 hours of TV shows and movies per gigabyte of data. In terms of bitrates, that currently amounts to about 600 Kilobits per second. Our testing found that, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees. If you have a mobile data plan with a higher data cap, you can adjust this setting to stream at higher bitrates.
Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive.
To make use of the new adjustments, make sure your Netflix app for iOS or Android is up to date, then head to the menu and find “App Settings.” From there, you’ll want to go to “Cellular Data Usage,” where you’ll find a variety of tools to help you manage just how open the data hose is when you’re running Netflix.
The Netflix Bill Shock feature comes as a response to the revelation that came to light at the end of March – Netflix Throttles Video, Priceless!? – OTT vendors throttles video traffic for AT&T and Verizon customers… Remember this…
Scandal? Netflix-gate? In a stunning plot twist that would seem right at home on their own House of Cards, Netflix admits to throttling their own traffic. AT&T and Verizon Inc. were on the defensive last week after accusations swirled they were throttling the quality of Netflix video on their wireless networks. Let’s not forget the firestorm T-Mobile went through with their Binge On..
More Here [Netflix]