With the connected car shaping up to be one of the next (Big and Small) Data monetization battlegrounds, it would seem car manufacturers are already looking over their shoulders. Mercedes and Volkswagen have put out the word to their industry colleagues BE WARE OF GOOGLE Android Auto. Mercedes and VW have sounded the alarm to let others know that they should not let Google to collect vehicle information through Android Auto.
Android Auto – be warned!?!?
- Speaking at the Handelsblatt Automotive Summit in Munich, Volkswagen chief executive officer Martin Winterkorn said he wanted to keep the connectivity system but did not want Google to have access to the car’s data.
- “We seek connection to Google’s data systems but we still want to be the masters of our own cars,” he said. “Potential conflict arises around making data available.”
- Also attending the summit was Daimler AG chairman Dieter Zetsche who agreed, saying giving away information that could be used for commercial gain put car-makers in danger of becoming “third parties” and vehicles should store and process data on a separate secure platform.
- Unveiled in June this year, Android Auto allows drivers to ‘project’ their smart phone’s display onto the car’s touch screen and use many of the applications including navigation and music streaming with voice commands. Car-makers have welcomed its arrival as it means they don’t have to equip their vehicles with features such as navigation.
- Expected to appear in vehicles before the end of the year, car-makers that have already signed up for Android Auto include Alfa Romeo, Audi, Bentley, Chevrolet, Chrysler, Dodge, Fiat, Ford, Infiniti, Jeep, Kia, Maserati, Mazda, Mitsubishi, Nissan, Opel, Ram, Renault, Seat, Skoda, Subaru, Suzuki, Volkswagen and Volvo.
Can car manufacturers expect the best of both worlds? Android Auto helps cut the up-front costs of installing a dedicated navigation device, but it may impacts long-term profits of the “connected car”. With many people spending umpteen hours a week in their cars, the data that is available while driving may be far more profitable than the navigation install costs. Can car manufacturer’s hope to lock Google out of this space? Will regulators step in?
More Here… [Autoweb]