Globe Telecom shows Philippine consumers new ways to connect via mobile internet with new lifestyle bundles
Globe Telecom has tinkered with zero-rated applications in the past. Facebook Zero was offered to customers in order to drive up the number of subscribers actually using mobile data. Many Filipinos prefer Wifi. As Globe Telecom stated:
“By providing free access to Facebook, many of our subscribers have realized the benefits of mobile internet connectivity which helped sustain continued growth in subscriber acquisitions,”
Globe Telecom then sign with Spotify and offered free music with their mobile data plans.
This latest Digital Services offering will allow postpaid data subscribers to customize the use of their data based on their “Digital Lifestyle”. Globe Telecom’s new Lifestyle Bundles allocate a certain data volume to be used with specific apps and content depending on their particular interests of individual subscribers. Apps and content include: navigation, chat, work/productivity, shopping, and photo sharing.
- The Navigation Bundle, available for only P99 a month, gives customers month-long access to apps such as Waze, GrabTaxi, Google Maps, MMDA, and Accuweather for a hassle-free transport experience around the city.
- The Chat Bundle, which gives customers access to messaging apps such as Facebook Messenger, Viber, KakaoTalk, Line, WhatsApp, and WeChat is available for only P299 a month.
- The Work Bundle, available for P299 a month, which provides access to Evernote, Gmail, and Yahoo Mail, plus free 10 GB Globe Cloud storage that will let them back up and access their messages, contacts, presentations, and other files from any device.
These cleverly put together bundles clearly outline Globe Telecom’s strategy to become a Digital Services Provider. Their apparent aim is to attract subscribers with attractive content-based bundles and entice them to use more mobile data. This does seem like all sides of the ecosystem are coming together – Let’s hope it’s sustainable.