A young startup Yoyo (here) is looking to reshape the mobile Internet scene in South East Asia. Yoyo is a Manilla-based Japan led startup looking to offer free Internet via lock screen-based rewards platform. The app, PopSlide is an Android app that enables access free content by opting in and viewing advertising. Popslide uses gamification and social techniques awarding users point for different actions from reading articles to inviting friends. Yoyo has already partnered with local Philippine operators SMART communications, GLOBE Telecom, and SUN Cellular. Here’s the deal..
PopSlide is an .. app to get rewarded with free mobile load and discover your favorite mobile apps, brands, products, and coupons. The more you slide your lock screen and take an action to contents, the more you get rewarded. Thousands of people are earning points to get free mobile load every day, be one of them now!
The platform distributes news, weather forecasts, other updates, and ads to your smartphone lock screen. In return for viewing such information, users receive rewards for free Internet access on their smartphone.
Yoyo claims to have … over 800,000 users in Vietnam, Indonesia and the Philippines, PopSlide rewards users who use its lock-screen application to display news, weather updates, announcements, features and advertisements. Once installed to the mobile phone, PopSlide gives free load to regular users of the mobile app as incentive.
Though there may be some teething problems, as testified to some of the responses on the PopSlide Google Play app store entry, though most people seem to be very happy with the service (score is 4.1 out of 5).
Advertisers include major global brands such as McDonald’s, Nestle, Unilever, Intel, and CNN.
This is a great move for SEA where mobile data can be cost prohibitive to many. Yoyo recently launched in Vietnam, following the Philippines and Indonesia. YOYO stated goal is to connect the next billion smart phone users. I wonder if Facebook is watching this. I assume the fact that its only available on Android is due to Apple limiting access to APIs but considering the target market, I don’t see this as a major concern.