LTE data pricing war heats up in Britain.
Hot on the heels of Vodafone UK’s 1-year LTE anniversary celebrating EE UK is trying to crash the party. EE launched £1 a week 4G pay-as-you-go packages. The ‘Data Pack’ includes just one option for £1 per week, which gives you 100MB of data. The speeds are up but the data caps are locked down hard on these packages. The ‘Everything Plan’ starting at a jaw-dropping £10 gives users 500Mb. The next steps include £15/2Gb and £25/4G. EE are rewarding loyal customers with an interesting incentive plan. Customers that hang around get a bonus – every 3 months they get awarded additional minutes, texts, or megabytes – user’s choice.
- EE claims that 70 per cent of mobile pay-as-you-go users spend less than £10 per month, so the new packages are designed to provide increased flexibility to meet customer need.
- For example a customer on a new 30 day pack can choose between an extra 250MB of data, 50 minutes of any network calls or 250 texts at no extra cost.
- E PAYG customers also get up to £20 off a new phone from an EE shop once they’ve been using the operator’s services for at least three months, as well as access to EE Wednesdays, offering 2-4-1 deals on cinema tickets.
More Here… [The Telegraph]