Is EE trying to rain on Vodafone’s Parade?

jonathon@pricingdataplans.com

LTE data pricing war heats up in Britain. 

Hot on the heels of Vodafone UK’s 1-year LTE anniversary celebrating 2014 Sep_3_2EE UK is trying to crash the party.  EE launched £1 a week 4G pay-as-you-go packages.  The ‘Data Pack’ includes just one option for £1 per week, which gives you 100MB of data.  The speeds are up but the data caps are locked down hard on these packages.  The ‘Everything Plan’ starting at a jaw-dropping £10 gives users 500Mb.  The next steps include £15/2Gb and £25/4G.  EE are rewarding loyal customers with an interesting incentive plan.  Customers that hang around get a bonus – every 3 months they get awarded additional minutes, texts, or megabytes – user’s choice.

  • EE claims that 70 per cent of mobile pay-as-you-go users spend less than £10 per month, so the new packages are designed to provide increased flexibility to meet customer need.
  • For example a customer on a new 30 day pack can choose between an extra 250MB of data, 50 minutes of any network calls or 250 texts at no extra cost.
  • E PAYG customers also get up to £20 off a new phone from an EE shop once they’ve been using the operator’s services for at least three months, as well as access to EE Wednesdays, offering 2-4-1 deals on cinema tickets.

 More Here…  [The Telegraph]  

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