Fierce Wireless Europe: Vodafone UK touts data sharing plan amid warnings its LTE prices are too high
- Vodafone UK stepped up marketing for its latest ‘Red’ contract tariff that includes
data sharing for families, amid criticism from some analysts that its LTE prices are still too high for the competitive UK market in spite of efforts to bundle in free content.
- Vodafone UK has so far focused on inclusive sport, TV or music content within its Red 4G plans to lure customers. But its prices are still higher than rivals even without these value-added services: on SIM-only plans, Vodafone UK currently offers 1 GB of 4G data for £22 (€27.50/$36.70), compared to £16 from O2 UK, £16.99 from EE, and £10 on a 12-month plan from 3 UK, which also still offers “all you can eat” data even on its 4G plans.