Android One changes the India game

jonathon@pricingdataplans.com

Google officially announces Android One in India

Source: GSMA Intelligence

Top ten global smartphone markets, Q2 2014 & Popn

According to the GSMA figures released last week, India ranks 4th on the list of top smartphone connections with 110 Million.  With a population of around 1.25 Billion, that puts Indian smartphone penetration way down the list.  It seems Google has been paying attention. Google announced today the launch of the Android One platform in India, with the first super cheap ‘entry-level’ smartphones being made available today.

The phones are the result of collaboration between Goggle and three local device manufactures – Micromax, Karbonn Mobiles and Spice.   Prices are rumored to be around the US$115 / Rs. 6,999.  This move is sure to have a major impact on the Indian operator scene, not to mention the amount of new traffic to carry.  Telco economics may also be affected and new data pricing plans may follow.  Google is not waiting around either.  The Internet Giant has mentioned that the platform will launch in Pakistan, Philippines, Indonesia and other territories in the South-East Asian region sometime later this year.

 Android One turns the Indian market upside-down

Android One launches in India

  • Spice’s Android One Dream Uno was briefly listed on Flipkart on Saturday, with a retail price of Rs. 6,999 ($115) and specs that include a 4.5-inch FWVGA display, 1.3 GHz quad-core MediaTek CPU, 1 GB RAM, 4 GB internal memory, microSD up to 32 GB, dual-SIM connectivity, 5 MP camera with LED flash, 2 MP front shooter, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and 3G connectivity along with a 1700 mAh battery.
  • In addition to English, all Android One smartphones will come with support for seven additional Indian languages including Hindi, and users will be able to issue voice commands in Hindi.
  • International manufacturers like Alcatel, Panasonic, Asus, Acer and HTC will also be launching Android One smartphones in due course of time. It looks like everyone but Samsung, Sony and LG are involved in Google’s Android One efforts.

More Here…[androidcentral]

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