Android M puts Google in Poll Position

According to Reuters, Google is making plans to integrate Android M under the hood of your car.   It’s not just about infotainment, Google plans to install Android M as the nervous system of your car.

Android M  set to own connected car analytics and infotainment

Android M puts Google in the driver’s seat

This means that unlike Google’s current offering, Android Auto, you will no longer need a mobile phone to be plugged in to your car to get access to streaming media, maps, vehicle sensors and other data.  Android M will be hooked directly into the vehicles nervous system with direct access to you car’s systems.

The sweet spot for this type of play is the in-car analytics – an embedded version of Android could have access to an assortment of in-car systems, such as full gauges, speedometer, other sensors, cameras.  This translates into more big data for Google and they only need to figure out how to monetize it.

“Analysts said Google’s plan could face various technical and business challenges, including convincing automakers to integrate its services so tightly into their vehicles.”

No Kidding!  Car manufactures are already weary of Google potential rise to dominance in this space as we covered early last month (see – GOOGLE ANDROID AUTO! Car makers sound the alarm).  The potential nexus of data that Google (pun intended) can access will have car manufactures more nervous than a pig in a bacon factory.  The car folks see the connected vehicle as a new revenue segment for themselves and they don’t want the likes of Google raining on their parade – it’s been a while since they’ve had any reason for a parade.

“Technology companies are racing to design appliances, wristwatches and other gadgets that connect to the Internet. Automobiles are a particularly attractive prospect because Americans spend nearly 50 minutes per day on average on their commute, according to U.S. Census data.”

Connected cars is turning into quite the battleground, with AT&T adding 500,000 connected cars in Q3 (here) this race is just getting started.  Operators should be watching very, very closely.

More Here… [Reuters]

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